The rules
- Every sponsored listing carries a visible “Sponsored” label
- It sits in a fixed slot below the first organic result
- It never changes the ranking of other listings
- Sponsored links are marked rel=sponsored
- It follows the same accuracy standards as any other deal
Why we label it
You should always be able to tell what was chosen by popularity and what was paid for. The label and the note “Paid placement · not ranked by votes” do that.